La Gente is a Bay Area based international recording group led by singer-songwriter Rafael Bustamante Sarria. The group has created their own unique multilingual blend of Reggae, Cumbia, Hip-Hop, Salsa, Rock, and World Music. They perform a high energy dance party and have cultivated a large, loyal and diverse following. They have independently released three studio albums, numerous live recordings, two DVD's and are currently in production to release their fourth studio album collaborating with a variety of international recording artists. Band leader Rafael Sarria is also one of the main organizers behind MAPP (The Mission Arts Performance Project)
La Gente was founded in 2002 and was originally called "The People", since then They have performed numerous festivals, universities, radio stations, museums, art galleries and major venues all over the US. For example: San Francisco, Los Angeles, New Orleans, Austin, Portland and New York. La Gente has also performed internationally in Spain, Italy, France, Great Britian, Colombia, Mexico, Brazil, Chile, and Nicaragua. Their notoriety and showmanship had found them sharing the stage with other recognized recording artists, such as George Clinton and The P-Funk All Stars, E-40, The Digital Underground, Hyro-Glyphics, Coolio, Digable Planets, Pato Banton, Lyrics Born, Rupa & The April Fishes, Meklit Hadero, Pete Escovedo, and The B-side Players and MALO.